BeautyDIY was launched in 2004 by famous Taiwan beauty consultant Niu-er
The concept of the brand is based on the 3 concepts of FUN, PURE and SIMPLE
FUN: Targeted at younger customers. The products reflects their "Happy and Forever Young" spirit
PURE: All product ingredients are pure and natural, derived mainly from fruits, flowers and healthy food ingredients
SIMPLE: Packaging,ingredients and product usage is kept simple. Highly popular with the budget-conscious who can also enjoy luscious moments of pampering
